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What customers actually ask AI
The buying-intent questions your prospects type into ChatGPT before they pick a brand.
Before they buy, customers ask AI comparison and recommendation questions - 'best X for Y', 'X vs Y', 'alternatives to X', 'is X worth it'. A typical category has 25-50 of these bottom-of-funnel questions, and whoever AI names in those answers wins the shortlist.
What happens when you start
All your AI-search work in 5 minutes a week — not 5 hours.
We detect your services, markets and competitors automatically.
They track your prompts across ChatGPT, Perplexity, Gemini & co., watch competitors, find content gaps, and write paste-ready fix prompts for technical issues.
Review the weekly report, approve fixes, close gaps with Content Studio. Runs on autopilot.
The buyer-intent question types
| Intent | Example | Why it matters |
|---|---|---|
| Best-for | best CRM for a small agency | The classic shortlist question - highest stakes |
| Comparison | HubSpot vs Pipedrive | Head-to-head; AI picks a winner and says why |
| Alternatives | alternatives to Salesforce | Where challengers win incumbent customers |
| Evaluation | is Notion good for project management | The trust check right before purchase |
| How-to | how to choose an accountant | Early funnel; positions you as the guide |
Frequently asked questions
What do customers ask ChatGPT before buying?
How is this different from keyword research?
Can I use these questions to plan content?
Related reading
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