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AI traffic to your site
GA4 doesn't categorise ChatGPT, Perplexity, Gemini or Claude as a channel - they all land under "Referral" or "Direct". Use this regex and Explore setup to pull out the AI traffic that's already coming in.
Frequently asked questions
How do I see ChatGPT referral traffic in Google Analytics?
Filter your GA4 traffic for referrals from hosts such as chatgpt.com, perplexity.ai and gemini.google.com. This free tool connects to GA4 and pulls those AI referrals out for you.
Why is AI referral traffic hard to find?
Most analytics dashboards bucket AI assistants under generic "referral" or "direct" traffic, so the AI contribution is hidden. This tool isolates visits referred by ChatGPT, Perplexity, Gemini, Copilot and Claude.
Does AI search actually send traffic?
Yes - when an AI assistant cites your page, readers click through, and that shows up as referral traffic from the AI host. Measuring it is how you prove your AEO work pays back.
Related reading
Traffic but no AI citations?Why ranking on Google doesn't mean ChatGPT recommends you, and what to fix first.Read the guide →Will AEO replace SEO?How buying journeys are splitting between search results and AI answers.Read the guide →What is AEO visibility?The signals AI engines use to decide who gets named — and how to measure yours.Read the guide →
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